Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

• Create an account on our website
• Fill out forms or surveys
• Subscribe to our newsletter
• Request information about our services
• Contact our customer service team
• Use our cost calculator tool
• Download floor plans or other resources

This information may include:

• Contact information (name, email address, phone number, mailing address)
• Account credentials (username, password)
• Demographic information (age, gender, location)
• Communication preferences
• Information about your home building or renovation project (budget, timeline, preferences)
• Any other information you choose to provide

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information about your device and your interaction with our website. This information may include:

• Device information (hardware model, operating system version, unique device identifiers)
• IP address
• Browser type and settings
• Date and time of your visit
• Pages you view and features you use on our website
• Links you click
• Referral URLs

1.3 Cookies and Similar Technologies

We and our third-party service providers use cookies, web beacons, and similar technologies to collect information about your browsing activities on our website. For more information about our use of these technologies, please see our Cookie Policy.

1.4 Information from Third Parties

We may receive information about you from third parties, such as business partners, data providers, and social media platforms. This information may include:

• Contact information
• Demographic information
• Information about your interests and preferences
• Information about your interactions with third-party websites or services

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1 Providing Our Services

• To provide and maintain our services
• To process and fulfill your requests, such as downloading floor plans or calculating project costs
• To communicate with you about your account or transactions
• To send you technical notices, updates, and support messages
• To respond to your comments, questions, and customer service requests

2.2 Marketing and Advertising

• To send you promotional communications, such as newsletters, special offers, and information about new services
• To personalize your experience on our website and deliver content relevant to your interests
• To serve and measure the effectiveness of advertising
• To improve our website, products, and services

2.3 Research and Analytics

• To better understand how visitors use our website
• To measure the performance of our marketing campaigns
• To improve our products and services
• To develop new products and services

2.4 Security and Compliance

• To protect the security and integrity of our website and services
• To detect and prevent fraud, unauthorized access, and other illegal activities
• To enforce our Terms of Service and other agreements
• To comply with applicable laws, regulations, and legal processes

3. How We Share Your Information

We may share your personal information with the following categories of recipients:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Hosting and website maintenance
• Email delivery
• Analytics
• Customer relationship management
• Payment processing
• Marketing and advertising

These service providers are contractually obligated to use your information only to provide services to us and in accordance with this Privacy Policy.

3.2 Business Partners

We may share your information with our business partners, such as contractors, architects, and material suppliers, to facilitate your home building or renovation project. These partners may contact you directly regarding your project.

3.3 Affiliates

We may share your information with our affiliates (entities under common ownership or control) for the purposes described in this Privacy Policy.

3.4 Legal and Similar Disclosures

We may disclose your information if we believe in good faith that such disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Enforce our Terms of Service and other agreements
• Protect the rights, property, or safety of US HomeForge, our users, or the public
• Detect, prevent, or address fraud, security, or technical issues

3.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your information may be transferred to the acquiring entity or successor. We will notify you of any such change in ownership or control of your personal information.

3.6 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

4. Your Choices and Rights

4.1 Account Information

You can review, update, or delete your account information by logging into your account on our website. If you need assistance, please contact us at privacy@ushomeforge.com.

4.2 Marketing Communications

You can opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in our marketing emails
• Updating your communication preferences in your account settings
• Contacting us at privacy@ushomeforge.com

Please note that you will continue to receive transactional emails related to your account or transactions with us, even if you opt out of marketing communications.

4.3 Cookies and Similar Technologies

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. For more information, please see our Cookie Policy.

4.4 Do Not Track

Some browsers have a "Do Not Track" feature that allows you to tell websites that you do not want to have your online activities tracked. Our website does not currently respond to browser "Do Not Track" signals.

4.5 Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access your personal information
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to restrict or object to processing of your personal information
• The right to data portability
• The right to withdraw consent

To exercise these rights, please contact us at privacy@ushomeforge.com. We will respond to your request within the timeframe required by applicable law.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

7. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@ushomeforge.com, and we will delete such information from our records.

8. International Data Transfers

We may transfer your personal information to countries other than the country in which you reside. These countries may have data protection laws that differ from those in your country. When we transfer your personal information to other countries, we will ensure that appropriate safeguards are in place to protect your information and that the transfer complies with applicable data protection laws.

9. Third-Party Links

Our website may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to such third-party services, and we are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the revised Privacy Policy on our website with a new "Last Updated" date. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell about you
• The right to request deletion of your personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of your personal information
• The right to limit the use and disclosure of sensitive personal information
• The right to non-discrimination for exercising your rights

To exercise these rights, please contact us at privacy@ushomeforge.com or call us at (800) HOME-123.

11.1 Shine the Light

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@ushomeforge.com.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

US HomeForge
Attention: Privacy Office
1234 Construction Ave
Boston, MA 02108
Email: privacy@ushomeforge.com
Phone: (800) HOME-123